WeChat Agency in Sydney and Melbourne
Thinking about China - Get WeChat Official Account First. Over 20 million brands have a WeChat Official Account to connect to over 1.1 billion Chinese.
At Digital Crew we help brands setup and grow on WeChat. We specialize in designing and executing WeChat content and ads campaigns targeting both Mainland Chinese and Local Chinese. We help you reach out to the 1.1 billion WeChat users in China and over 1 million in Australia.
We help your brand adapt to the WeChat ecosystem and emerge as a reliable and trustworthy brand by helping you create your official accounts. We also help you with creating WeChat Mini Programs, WeChat Ecommerce Stores, WeChat Pay, WeChat Games, WeChat Microsite and WeChat Campaigns.
Digital Crew is a WeChat Certified Ad Agency we can help you buy premium ad inventory in WeChat - Moment Ads and Banner Ads.
How does WeChat Marketing work?
1. Official Account Registration and Verification
Registering a WeChat account is the first step. Using your company details we will apply for an official WeChat Service or Subscription account. We need your company registration, bank details, id of the main contact, etc. to setup the account. WeChat also charge $99 USD + bank fees for annual verification. The account verification will take around 4 to 6 weeks and once the account is registered, we will also set it up with your company introduction, logo, contact details, etc. We will also setup menu and menu links. Additionally, we can setup link to WeChat Mini Program, WeChat Store, WeChat Microsite, CRM, Auto FAQ, etc. (all are additional services and charged separately).
2. WeChat Content Strategy
We will work with you to create an annual WeChat content strategy which focuses on regular weekly content. We suggest minimum 1 long form content per week, it can even be more depending on your business requirements and budget. The content we create will be 100% unique, design as per your brand and Chinese standards. The content will be tailored to your target audience with the objective of generating high read rate, more shares, likes and follower engagement. In addition we can also provide 996 customer service to replies to any queries, comments or feedback your followers have.
3. WeChat Moment Ads
Digital Crew is a certified WeChat Ad agency and we can help you to buy the best ad inventory from WeChat. WeChat Moment Ads are a premium ad inventory and weekly cost start at a minimum of $10,000 USD. Unlike Facebook which shows tons of ads everywhere and can cost less than $1 per click, WeChat Moment Ads (Feed Ads) are premium and only 3 ads are ever shown to a user in a day. The engagement rate is higher and CTR’s can reach up to 10%. We will help you open an advertising account and create and manage WeChat advertising campaigns from strategy to creatives, time of the week, identifying right audience, keyword based ads, etc.
Please note: WeChat Ads are suitable more for B2C businesses than B2B and are only available for select industries. Talk to us to know if your eligible.
4. WeChat KOL Marketing
Chinese users behave differently when it comes to taking advice. Instead of solely depending on search engines, Chinese users value advice from sources such as their peers, friends, bloggers and celebrities also known as KOL (Key Opinion Leaders). Digital Crew has a huge network of Chinese KOL leaders from various industries in China. We will work with you to identify the right WeChat KOLs and create engaging campaigns with them to drive more followers to your WeChat account or your WeChat Mini Program to drive sales.
We help brands to grow and succeed in China.
Chinese Digital Marketing Services
To succeed in Chinese market, you truly need to have a deep understanding on how Chinese users search on Baidu. We understand China’s unique culture, Chinese language and China’s legal system and help you rank on Baidu.
Baidu PPC (Pay Per Click) helps brands to drive instant, qualified, targeted traffic to your website which increases traffic, leads, sales and revenue of your brands. Baidu PPC is one of the most effective ways to drive paid traffic.
We help you localise your content with the help of our NAATI certified translators to bridge communication and cultural gaps among your Chinese consumers.
Weibo is second most powerful tool after WeChat in the Chinese Social Media landscape. With over 340 million active users get your brand noticed with an official account.
Much like Influencers in Western world, KOLs are very crucial in the overall digital marketing approach in China.
Website Design & Development
Digital Crew’s years of experience, our web design and development solutions are customised to help your brands achieve your digital marketing goals - traffic, repeat visits & conversions
Hosting & ICP license
Digital Crew is a Alicloud partner and helps brands host their website in Mainland China with an ICP license. Digital Crew is trained in handling, filing ICP application and fully committed to help you in getting your website launched in China.
Little Red Book
Little Red Book (in Chinese: 小红书 Xiaohongshu, in short RED) has become one of the most popular apps in China, especially among young women in China.
Launch your TMall Global store to target 700million users in Mainland China. We assist you with activation, operations, optimization and marketing to grow your TMall store sales.
PandaMetrics helps brands to track your and your competitors mentions in WeChat and Weibo platforms. Check the estimated reach, analyze mention sentiment, track comments, likes, shares and more.