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Lancome Case Study

Lancôme

Sector: Cosmetics
Target Market: Australia 

About Lancôme: As a prestigious French luxury cosmetics house, Lancôme is just like a woman: radiant, captivating, touching and sublime at one and the same time. The brand’s aim is to offer every woman the possibility to sublimate her beauty and femininity, whatever her age and wherever she lives in the world, by giving her the best of science with major innovations that have marked their epoch.

Solution: Digital Crew team members from Australia and China have been working with Lancôme for past 2 years to target more local Chinese and FIT tourists from Mainland China to buy Lancôme products either in store or online.

Digital Crew work very closely with Lancôme digital team to launch a number of digital campaigns and offline events in Australia via WeChat.

 

 

Objectives

  • To increase Lancôme brand awareness in Australia targeting local Chinese and tourists from Mainland China
  • To increase product sales
  • To manage customer relations
  • To promote events and campaigns

Results

  • Created and promoted campaigns each month
  • Helped run offline events
  • Increased follower numbers by over 50%+ through campaigns
  • Generated 25.47% new websites users

Talk to us if you are keen to target local Chinese and tourists from Mainland China to increase your brand presence and drive more sales.

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