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Cebu Pacific Air – Case Study

Cebu Pacific Air

Sector: Tourism – Airlines
Target Market: Mainland China

About Cebu Pacific Air: The Philippines’ largest airline with the lowest fares to over 60 destinations in Asia-Pacific and the Middle East.

Solution: Digital Crew team members from Australia and China have been working with Cebu Pacific Air for past 2 years to target more FIT tourists from Mainland China to book their seats directly with Cebu Pacific Air to fly to Philippines.

Digital Crew work very closely with Cebu Pacific Air digital team to launch a number of digital campaigns in Mainland China via channels like WeChat, Weibo, Baidu, KOLs, Media Buying, etc.

Objectives

  • To increase Cebu Pacific Air ’s brand awareness in Mainland China
  • To increase seat sales and ancillary service purchases
  • To manage customer relations
  • To promote events and campaigns

Results

  • Cebu Pacific Air launched new sectors from two Chinese cities to Philippines
  • Created and promoted campaigns each month
  • Helped run offline events
  • 8 times increase in incremental revenue year on year with same marketing budget
  • 83% increase in media budget efficiency
  • Increased follower numbers by over 50k+ through campaigns
  • Generated 15.47% new websites users

Talk to us if you are keen to target more tourists from Mainland China and increase your brand presence and drive more sales.

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