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Chimelong Theme Park Case Study

Chimelong Theme Park

Sector: Tourism – Theme Park
Target Market: Mainland China

About Chimelong: Chimelong Tourist Resort is located in Guangzhou. It is a world class tourist kingdom which always brings happiness to the world. The holiday resort is mainly composed of Chimelong Paradise, the Xiangjiang Safari Park, the Water Park, the International Circus, the Crocopark, Themed hotels and the Golf Center. 

Solution: Digital Crew team members from China have been working with Chimelong for past 1 year to target more local and FIT tourists from Mainland China to visit the Theme Park, Zoo, Water Park, Hotels, Attractions, etc.

Digital Crew work very closely with Chimelong digital team to launch a number of digital campaigns in Mainland China via WeChat.

Objectives:

  • To increase Chimelong’s brand awareness in Mainland China targeting local Chinese tourists
  • To increase sales of tickets and purchases of ancillary services
  • To promote promotions and campaigns
  • To increase WeChat followers month on month
  • To increase WeChat engagement month on month

Results:

  • Used advanced WeChat Tagging system to create Personalised content – based on behavior, location, emotions, etc.
  • Increased follower growth by 200k+
  • Increase follower engagement by 58%
  • Created daily content – 4 unique long form articles each day
  • Created all creatives and design
  • Created and promoted campaigns each month
  • Helped run offline events

Talk to us if you are keen to target more tourists from Mainland China and increase your brand presence and drive more sales.

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