Ophenia Liang Delivered Insights On Chinese Digital Marketing At The Event Organised By Alibaba Cloud
Digital Crew’s Co-founder threw light on ‘Tips to stand out’ in the Chinese Digital marketing landscape on 19th March 2019 at Darling Harbour, Sydney. She spoke alongside industry experts like Raymond Ma – Alibaba Cloud, Alison Airey – ACBC, Jack Lu – Austrade and contributed to the panel discussion that dealt with building success in China. The event hosted 180+ attendees from the industry.
The event was organised one of Digital Crew’s partners – Alibaba Cloud in collaboration with Austrade and the Australia China Business Council with an aim to simplify business mechanisms in China, one of the largest and fastest growing markets in the world. It brought businesses together to provide wider networking opportunities and helped them understand local nuances in the region of operations that included business processes, IT infrastructure, compliance requirements and data protection.
Ophenia brought her expertise from the multilingual sphere of marketing and communications to the table and drew insights from local users and their consumption patterns. She stressed on the importance of ‘Going Global By Being Local’ as the key ingredient towards succeeding in the Chinese economy.
About Digital Crew
Digital Crew has successfully partnered with Alibaba Cloud and leveraged their cloud computing solutions and have delivered efficient output in terms of web hosting, data storage, ICP applications etc. to clients in China and many other countries. As Australia’s leading multilingual digital marketing agency, it has helped brands like Lancôme, Chemist Warehouse, EY, Cebu Pacific and 96 other brands expand into China with their services. The multiple award-winning agency has offices across Australia, China, Japan, New York and Mumbai with a team of 50+ employees.