Chinese Digital Marketing

Digital Crew conducts ‘The Surefire Way to Reach Chinese Cross-Border E-consumers’ webinar with Tmall, iPinYou

Digital Crew ran a joint webinar on ‘The Surefire Way to Reach Chinese Cross-Border E-consumers’ along with Tmall and iPinYou on 20th August 2020.

Speakers Stacey Qiu (Chinese Digital Marketing Strategist, Digital Crew), Hui Li (Business Development Director, iPinYou) and James Sung (Business Development Manager, Alibaba Group) discussed the cross-border e-commerce landscape in China by sharing light on how to leverage integrated digital marketing to target Chinese consumers in the new normal. The webinar also discussed setting up Tmall stores and operate business on the world’s largest e-commerce marketplace.

Here are some key takeaways from the webinar:

  • China’s e-commerce sector has held firm throughout the pandemic, as it observed a 3-6% growth in the months from January to March.
  • China’s cross-border online buyers are expected to reach almost 177 million by 2022
  • Top 4 reasons users choose from cross-border e-commerce sites is Quality, Quality-Price Ratio, More Brands to Choose from, and Guaranteed Authenticity
  • Three most popular cross-border e-commerce platforms are Tmall,, and Little Red Book
  • KOL marketing and live streaming saw an annual turnover exceeding 200 billion yuan and the in-store conversion rate was seen over 65%
  • By 2020, half of all Chinese online shoppers or a quarter of the population will have bought an item from cross border e-commerce
  • More than 80% of brands on Tmall Global made their China debut on the platform
  • Tmall Global consumers are mostly female, under 35, and live in China’s wealthiest cities.
  • Consumers under 30 years old are the fastest growing group

Want more insights on ‘The Surefire Way to Reach Chinese Cross-Border E-consumers’ webinar?

Watch the webinar below and download its presentation deck here.

Digital Crew is coming up with more free webinars for businesses wanting to launch and grow into newer markets like China and India.

Check out our upcoming free webinars.

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