Digital Crew Is All Set To Take Over Parmalat Australia’s Marketing Requirements
Australia’s largest dairy company and global provider of world class dairy and other food products, partners with Australia’s leading multilingual agency – Digital Crew to drive its international marketing strategy, planning and execution with market research, website SEO, multi-channel SEMs, campaign design and execution, WeChat mini programs, Weibo ads and media buying services.
The multilingual digital consultancy that is branched out in Sydney, China, Japan, New York, U.K. and India will drive Parmalat’s multi-national marketing objectives. “We work towards uniting Parmalat’s brand communication globally with seamless execution, while maintaining its core identity across multinational platforms” – Ophenia Liang, co-founder and director of Digital Crew. The dairy company that harbours 36,000 employees in 18 countries around the world, works closely and constructively with 500 Australian farmers to produce the finest dairy goods in the country.
Pauls Milk, Ice Break Iced Coffee, Vaalia yoghurt, Oak and Breaka flavoured milk are leading examples of Parmalat products which over the years have become synonymous with high quality and Australian community values.
Digital Crew manages marketing on multinational levels for brands like L’oreal, Lancome, Kiehls, Chemist Warehouse etc. by bridging communication and cultural gaps with their team of multilingual speakers. They have bagged the NSW business awards 2017, Westpac Business of Tomorrow 2018 and have been finalists for the ACBA awards in 2017 & 2018 for excelling in business innovation and creative industries.