Ophenia Liang Is All Set To Reveal Insights from The ABC Index 2019 At The Convention
Australia’s biggest media and marketing event, Mumbrella 360, a much-awaited convention is back with a bang and ready to take over Sydney, from June 4th to 6th at the Hilton Hotel. The event will be hosting some of the most prominent names in the industry from Australia and other parts of the world, welcoming thought leaders from London, Los Angeles, New Delhi and New York to impart breakthrough ideas in the media and marketing sphere.
Digital Crew’s co-founder, Ophenia Liang, a Chinese digital marketing specialist brings years of academic and practical experience across the APAC region. She has helped major global brands enter and grow in the thriving Chinese market with her strategic planning, execution and evaluation. She has delivered Chinese digital marketing insights at the China Gateway Summit, The Australia-China Trade Summit, AustCham and many other conventions.
Liang will be unveiling the ABC Index report, curated by Dr Eugene Chan from Monash University’s Business School and financed by Digital Crew. The study canvassed 102 Australian brands across 8 industries (Tourism & Airlines, FMCG, health, beauty and cosmetics, property and investment, food and beverage, education, banking) that surveyed nine thousand Chinese men and women across tier one and tier two cities to reveal findings about the perceptions that Chinese consumers have about Australian brands.
The research is the first of its kind to monitor Australian Brands In China to reveal Chinese consumer insights, this time advising Aussie brands to focus on their ‘Value-for-money’ aspect coupled with quality in their products. The study reveals that 42.6% men and 57.4% women within the age bracket of 24 to 67 years from tier 1 and tier 2 cities preferred brands that offered quality, convenience, trustworthiness and innovativeness on the attribute scale.
‘Australian brands need to establish their dominance and prevalence over other foreign brands in the world’s largest economy and in order to be successful in China, Australian brands need a long-term strategy’ says Ophenia Liang, Digital Crew’s co-founder.
About Digital Crew
Digital Crew, Australia’s leading cross-cultural marketing agency has bridged linguistic and cultural gaps with their team of multilingual experts. The agency of 50+ employees across Australia, China, India, U.S. and Japan have helped over a 100 brands go global and enter markets with the biggest potential. The firm has been acknowledged for its commendable work with the NSW business awards 2017, Westpac Business of Tomorrow 2018, Australia-China business awards 2017 and has been recognised as finalists for the ACBA awards in 2017 & 2018 for excelling in business innovation and creative industries.
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