How to Engage KOLs in China

How to Engage KOLs in China

KOLs are key opinion leaders – popular and trusted online personalities with a substantial following over which they carry considerable sway. In China, KOLs can be very influential with consumer audiences, which is why businesses wishing to break into Chinese markets should consider engaging them. Who are they? China’s KOLs…

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A Quick Guide to Online Video Marketing in China

A Quick Guide to Online Video Marketing in China

Digital marketers should not overlook the value of branded online video to their audiences. Much as YouTube experiences huge popularity here, China’s video platforms such as Youku and Baidu Video do so amongst local populations –particularly those of the younger demographic. Online video has also been displacing television ads, according…

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