Chinese Digital Marketing

Digital Crew’s Co-Founder Reheen Guin Spoke At Asialink’s Leadership Program 2019

Digital Crew’s Co-Founder, Reheen Guin Was Invited As A Panelist At Asialink’s Leadership Launch 2019

Digital Crew’s Co-Founder, Reheen Guin was invited to join the team of panellists at the launch of Asialink’s leadership program, 2019 in Melbourne on Monday, 20th February 2019. He spoke as an alumni panellist among other diplomats at the launch.

As a business representative of the cross-cultural marketing community, he brought up the opportunities, strengths, skills and threats that stood between Australia and the Asian countries. He stressed on the importance of developing a high level of cultural intelligence skills to manage the complexity of Australia-Asia relations.

About The Asialink Leadership Program 2019

Asialink leadership program 2019

The Asialink leadership program 2019 was a platform crafted for like-minded individuals concerned with building and leading cross-cultural teams for the future to manage the complexities of Australia-Asia relations. Asialink aims to foster Australia’s emerging leaders in the corporate, government and community sectors to thrive in the contemporary economic, political and social landscape of the region.

The Asialink program has been instrumental in helping its leaders obtain a deeper understanding of the complexities of the Asian region for better relationship building and business outcomes. The program encourages the development of specialised Asia skill-set to lead or support an organisation’s Asia strategy. It places a strong emphasis on refining the leader’s cultural intelligence skills for effective cross-cultural communication with Asian colleagues, partners or clients.

About Digital Crew

Digital Crew as a multilingual digital marketing agency with offices across Australia, China, India, U.S. and Japan has successfully synergised its cross-cultural ties with their clients in the APAC region with their team of certified multilingual experts. The agency has bagged the NSW business awards 2017, Westpac Business of Tomorrow 2018 and have been finalists for the ACBA awards in 2017 & 2018 for excelling in business innovation and creative industries. They are on a mission to link Asia with the rest of the world in the near future.

Digital Crew’s Active Cross-cultural Partnerships

Digital Crew functions as a multi-cultural organisation and understands the importance of strategic partnerships with the allied countries.

They have partnered with:

Google – To provide optimized results with SEO strategies & SEM campaigns for clients in the English & Japanese marketing sector

Baidu – To provide effective Chinese search marketing campaigns for clients across Mainland China

Tencent – The partnership enables quick access to innovative technology solutions and forges new cultural experiences through their well-wired connections to clients outside China, thereby quickening the entry of a business into China

Alibaba Cloud – Digital Crew and Alibaba Cloud work together to deliver Chinese server hosting, ICP license, Domain management, server architecture and content delivery network solutions to their clients in Australia, USA and Mainland China

WeChat – This partnership with China’s Super App enables clients to leverage optimized results from WeChat campaigns through mini programs, moments, KOLs strategies and many more services.

Weibo – Through this partnership, Digital Crew has successfully leveraged Weibo for campaigns that reached millions in China for brands like Lancôme, Loreal, Chimelong, Toll group, Chemist Warehouse, Cebu Pacific. Etc. The team of multilingual experts have curated targeted and localised content for these brands over the years.

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