Cebu Pacific Air To Share Its China Journey with Digital Crew On Mumbrella 360 Asia Stage


Digital Crew at Mumbrella Asia 360

Ophenia & Michelle Eve De Guzman To Co-Present At Mumbrella 360 Asia

Ophenia Liang is going to co-present with Michelle Eve De Guzman at Asia’s largest marketing and media conference. She will be speaking about the rising need for cross-cultural digital marketing globally alongside many renowned professionals from the field. The event is set to welcome the most sought-after thinkers across 75 sessions of idea dispersion, debates, solutions etc.

The future is Asia and the summit summons great minds from all over the region to impart insights about consumer behaviour, the growing population and rise of the digital marketing landscape. Ophenia will be sharing insights from digital marketing campaigns that focused on innovation and optimum creativity.

Ophenia will talk about Digital Crew’s Cebu Pacific Air’s China Journey

Liang will shed insights about the campaign along with Marketing Director of Cebu Pacific Air – Michelle Eve De Guzman

Digital Crew led and executed marketing activation in perfect synchronicity with the Cebu Pacific Air Team – Philippines’ leading airlines by fusing global thinking and efficient execution coupled with technology as a response to sustainable digital solutions. Ophenia will throw light on how the team worked in tandem by fusing their combined cultural strength to pull off a hyper-localised approach that helped the brand soar in numbers.

The team of multilingual innovators not only increased the ROI for the airline brand but also garnered a 23% surge in the brand’s WeChat and Weibo presence along with 15.47% increase in footfall to the website. Cebu Pacific’s WeChat account also rose to the 2nd position among all the international airlines in the world.

About Digital Crew

The multilingual digital marketing agency with offices across Australia, China, India, Japan & U.S. understands Asian consumers because of their multicultural backgrounds and digital expertise. The team is focused on inventing solutions from the consumer’s perspective and bridge’s lingual and cultural gaps between Asia and the rest of the world.

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