The Study Perth Project Captures National Attention By The Australian
The Study Perth Project undertaken by Digital Crew made it to the National news publication for encouraging millennials to step out of their box. Study Perth partnered with the global multilingual agency Digital Crew to brand Perth as one of the most desirable study destinations to students in China.
The article features Digital Crew’s role in bridging a wide communication gap between the students in China and the state of Perth with an effective multichannel campaign that the agency devised for the project. The crew specialises in localising brand communication across a 360-degree digital media strategy that doesn’t just reach the eyes of consumers but also tugs their heartstrings. It stressed on the team’s endeavours towards creating a commercial that encouraged students in China to discover new opportunities and explore the world.
‘Every student knows about Sydney, Melbourne and Brisbane, but we don’t have a strong profile,’ as quoted by Phil Payne, executive director of Study Perth. ‘We had suspected for some time that awareness of Perth as a study destination could be better.’ He said. Digital Crew took up this responsibility as Australia’s leading global agency and imparted knowledge and awareness about Perth as an equally exciting study destination.
The digital campaign for Destination Perth targeted an audience of four million prospective students from major cities in China and highlighted Perth’s student experiences, desirable lifestyle and opportunities. The article stressed on the impact that the campaign had on students in China and how it garnered more than 1.5 million impressions across multiple Chinese platforms like IQIYI, Youku, Baidu, WeChat and Weibo.
About Digital Crew
Digital Crew is a leading multilingual digital marketing organisation that helps businesses go global by bridging linguistic, cultural and traditional gaps between the brand and the consumers of the country it expands to. The organisation has stationed its offices across Australia, China, India, U.S.A. and Japan, they have helped 100 brands grow and expand to markets with wider potential and has secured multiple awards for their achievements with their team of multilingual experts.
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