Study Perth Wins A Bronze Level In The Destination Marketing Category
Study Perth won the Bronze place in the Destination Marketing category of the 2019 Perth Airport W A tourism awards for our ‘Destination Perth: Beyond Education campaign.’ The campaign reached out to aspiring Chinese students seeking an internal education and received a phenomenal response from both the parents and the students.
Study Perth was one of the 150 businesses to get acknowledged for its work across 31 categories. The WA education platform that helps 8000+ students with colleges, accommodation and their careers every year, is proud of its achievement as a first-time entrant.
As the agency that managed the brand, Digital Crew designed a localised brand strategy, a logo that involved Chinese cultural connotations, campaigns across Chinese social media platforms like WeChat, Weibo, IQIYI, Youku Tudou & Baidu. The agency strategized and executed the entire digital campaign with the help of their multilingual designers and writers that understood Chinese sentiment. The campaign focused not only on students but also on the parental influence that the majority of the Chinese population relates to.
The multilingual agency ran the campaign that resonated with the Chinese youth with their 1-minute TVC, encouraging Chinese youth to step out of their boundaries. The entire ‘Beyond education’ campaign that assures students about the adventure they’re about to experience with concepts were centred around:
A promising Future
Convenient Travel
Safe and Liveable
Abundant Experience
Diverse Lifestyle
Infinite Opportunities
The cross-cultural agency curated this campaign with its local knowledge and expertise about Chinese consumers, habits, digital user behaviour and devised a strategy that localised communication to the target audience.
The Study Perth TVC
“You Need A Tour Guide When You Visit A New Country, Similarly, With Business In A Foreign Country, You Need Local Partners To Help You Navigate The Environment And That Is When Digital Crew Steps In” – Ophenia Liang
The award-winning agency with offices across Australia, China, India, U.S.A. and Japan has helped 100+ brands expand and grow in the APAC region. The agency has been bridging lingual, cultural and traditional communication gaps between countries since 2014 and has emerged as the leading multilingual agency in Australia.
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