Digital Crew Provides Press & Media Requirements For The Festival Of Australia
Digital Crew, the cross-cultural marketing agency contributed towards organizing the festival of Australia that took place between May 20th to June 2nd at Asia-Pacific Culture Communication Centre. The event that welcomed notable guests like the commissioner of Austrade – Mr Paul Sanda, was covered by Press that was organized by the marketing agency
The Crew roped in their connections with the press and invited national, local media and KOL networks. National media houses included China Report, China Business Herald, China Trade News, Caijing and many others.
The press covered the benefits of China’s policies on importing Australian products because of lowered import-tax and introduced readers to the Australian Trade and Investment Commission (Austrade).
Local network media included Tencent News, NetEase Guangdong, Sohu, Sina Guangdong and others. They focused on introducing famous Australian products like wine and beef to the Audience and Tencent News interviewed the Commissioner – Paul Sanda.
KOLs increased the exposure that the event received. Digital Crew invited suitable lifestyle KOLs to cover the WeChat Public Account, Weibo, Xiaohongshu etc. They focused on covering the excitement of the events while reviewing the delicious food spread.
The Crew ensured they drove engagement through the press and familiarized the Chinese audience the Australian Trade and Investment Commission (Austrade). The team drove offline traffic online to Austrade’s WeChat Public Account.
About Digital Crew
Digital Crew is a multilingual digital marketing agency with offices across Australia, China, Japan, U.S. and India. We manage marketing on multinational levels for brands like L’oreal, Lancome, Kiehls, Chemist Warehouse etc. by bridging communication and cultural gaps with our team of multilingual speakers. We have bagged the NSW business awards 2017, Westpac Business of Tomorrow 2018 and have been finalists for the ACBA awards in 2017 & 2018 for excelling in business innovation and creative industries.
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