China’s love of fresh Aussie produce and food products looks like continuing for years to come, thanks in part to our reputation for having high standards when it comes to safety and quality.
Many members of China’s growing middle class are keen on buying products that are authentic, high quality, ethical and safe, and that contribute to a healthy lifestyle.
Here are some examples of produce and food products popular with Chinese consumers.
The land of milk and honey
Australian dairy has been popular in China for some time, and the market has experienced rapid growth. However, some commentators are now saying the Chinese market may be slowing and reaching maturity in certain categories – which includes plain and flavoured milk products. Yogurt is still growing, partly due to its reputation as a health product, and sales of milk powder are also on the rise.
Australia and New Zealand are currently leading the market for honey exports to China. As well as liquid honey, some Australian apiarists are filling demand for honey products such as honeycomb and edible wax.
Other popular produce
- Beef – while beef is a relatively small market in China compared to other proteins such as pork and fish, premium Australian beef is popular with wealthier consumers and some high-end restaurants. The number of Chinese consumers who can afford to buy beef is also expected to increase in the next few years.
- Baby food products – sales of baby formula are expected to keep growing for the next few years, especially in light of China’s abandonment of its one-child policy. Research by Mintel found that over half of Chinese mothers think baby formula from Australia is superior to that of other countries. Organic formula in particular is popular with many Chinese middle-class consumers.
- Preserved fruit – the news is just in that SPC and Goulburn Valley tinned fruit brands will be available in China very soon. A popular Chinese celebrity has already been lined up to act as a brand ambassador for SPC.
- Alcohol – according to Australian Food News, one in five consumers in China have bought alcoholic drinks from Australia online.
Chinese chefs learning to cook the Aussie way
Some Chinese chefs are also jumping on the Aussie bandwagon. The growing interest in western cuisine has led to a Queensland university teaching western food preparation and cooking techniques to chefs from China. Some 5-star restaurants in China have been showing a keen interest in sending more chefs to learn the techniques.
If you would like to know more about exporting produce and food products to China, our bilingual China marketing team can help. Feel free to get in touch with us for a discussion on this or any other aspect of digital marketing in China.