Content Marketing

Meet Mardino Lin, Our Creative Director

Introducing Mardino Lin From Team China

1. What drives you as a person?

要真正解决问题,靠的是坚持、勇气和判断,创意本身只是其中的一环。我每天早上醒来都会让自己投身在一些富有想象力的、原创的、新鲜的东西,我在努力让自己变得更有趣的人。

Along with creativity, it’s Insistence, courage and judgement. I embrace every imaginary; original and new adventures and I’m trying to become a more interesting person.

 

2. What is your vision for the world if any?

如果我不再从事广告这个行业,我希望我能成为一个幸福的人。如果继续从事广告这个行业,我希望我的作品让人感觉到幸福。

I wish to make the world a happier place and first become a happy person myself. I aspire to bring joy to people with my commendable work in advertising.

3. What is the expertise that you bring to Digital Crew’s table as an individual?

关于专业知识,其实从一开始我并不相信有这么一样东西,到现在我开始对“专业知识”将信将疑并且越来越有感觉了。比如说一开始我说要出个大创意的时候,大家一脸困惑,但后面还是赶在deadline前出了嘛。专业知识是靠创造出来的,你吹过的牛如果都实现了,大家自然也就慢慢相信了。

I strongly believe in the creative process right from the point of conceptualizing to executing a particular project, I place thorough emphasis on experimenting with certain creatives, layouts, copies and bringing the idea to life with dedicated teamwork.

 

4. Name some successful campaigns that you have been a part of in the past and how it has contributed to Digital Crew?

I’ve worked on projects that have included brands like Blackberry, Swisse, Rocher, Panasonic, Chimelong, Cebu Pacific, Midea, Blue Moon, By-Health and Amway. I currently head the creativity department for the Study Perth Project. I aim to make significant contributions to Digital Crew with my brand promotion experience, sharp market sense and maintain my beauty standards!

 

5. Define one of your most remarkable moments of achievement with Digital Crew?

我们在做一个跨国界的创意,并且是很卓越的,我觉得是非常了不起的事情。

I contribute to the creation of work globally, which is splendid and wonderful.

 

6. What is the best part about being in a multilingual team?

我深深的意识到语言的重要性,如果能拥有一种超能力,我希望我会说十国外语。现在公司国际化交流频率渐增,所以这个需求开始强烈起来。还是回到那件事情,这个行业靠的是沟通,那其实最大的障碍不是创意而是语言。当然前提是你想沟通到更大范围,影响到一个跨国的范围。

I am aware of the importance of language. If I had a superpower, I would have mastered 10 languages. Our company is known for international communication and language plays a very powerful role here. Our industry is centred around communication. One of the biggest marketing challenges is communication before establishing creativity and Digital Crew strikes the perfect balance with communication and creativity. To understand the importance of language, you should be willing to talk to the world at a global scale first.

 

7. Have you learned anything new during your tenure with Digital Crew?

种创造新价值的勇气。所有的能刷屏或者发自内心感叹的作品,其中都有很大勇气的成分。我说的勇气是指,我知道这样做能达到 98 分,但我换一种方法,可能 0 分,可能 100 分。很多人打着创意的旗号却不敢涉险,宁愿不遗余力的包装假象,也不敢坦诚相对。

I’ve learnt to take risks. Have the courage to create new values each day. Every work that gets popular comes from the bottom of our heart with courage. I can play safe and get a score of 98, but I prefer taking risks and getting a score of 100. Most of the people don’t dare to take risks for creativity, they prefer to fool themselves rather than be honest to their hearts.

 

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