The Smart Perspective 2017


Working with Australian and international brands, Digital Crew understands the challenges and opportunities brought about by the Chinese digital landscape especially in Mainland China. With our China Digital Marketing Guide – “The Smarter Perspective”, we share our collective knowledge over the past 5 years with the digital industry.

The second edition of the “The Smarter Perspective” will walk you through the key aspects of Chinese digital marketing, which include strategic approaches to Social Media especially WeChat and Weibo, Search in Baidu, and Content Marketing, among other things.

China is the world’s second biggest market and soon will be number #1. However the digital landscape is very different and facing it without proper knowledge, practice, and expertise can be overwhelming and challenging.

Our aim is to help you understand the Chinese Digital landscape and guide you on a path that will make you succeed.


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