The ABC Index 2018 (Australian Brands in China) is the inaugural report that monitors the “health” of Australian brands in China.

In many ways, this Index reflects the growing business relationship between Australia and China.

The ABC Index was researched and produced by Dr Eugene Chan, Senior Lecturer, Marketing, Monash Business School, Monash University; and funded by Digital Crew, the leading global digital marketing group that specialises in the Chinese market.

The aim of this research is to close this knowledge gap that Australian brands have between what they think they know of this market, and what is in fact happening in China in terms of consumer behaviour. As the only report that monitors the brand “health” of Australian companies in China, the ABC Index 2018 is essential reading for anyone wishing to market into China.