Content Marketing

Philippine’s Largest Airline Cebu Pacific Appoints Digital Crew As Their China Marketing Partner

Cebu pacific appoints digital crew

Cebu pacific appoints digital crew

Digital Crew will be managing Cebu Pacific’s China marketing requirements

Cebu Pacific airlines signs up with Digital Crew Inc informally known as Cebu Pac, one of Philippine’s largest affordable airlines, that is based on the grounds of Ninoy Aquino International Airport (NAIA Terminal 3), Pasay City, Metro Manila in the Philippines. Digital Crew will manage the planning and execution of the digital marketing strategy that includes developing Chinese market research, website SEO, multi-channel SEMs, campaign design and execution, mini program developments etc. for Cebu Pacific in China.

Digital Crew as a global multilingual digital consultancy with offices in Sydney, China, Japan, New York, U.K. and India will now lead Cebu Pacific in their marketing campaigns. ‘We are delighted to be working collaboratively with the entire Cebu Pacific team on the airlines’ ambitions of growing in China. Both parties are thrilled by the results of the strategy and executions by Digital Crew’s Global Team in the past few months and are looking forward to an exciting journey ahead.’ Ophenia Liang, co-founder and director of the multilingual agency stated.

The largest airline in the Philippines is a carrier of over 150M passengers, flies to 37 domestic destinations, 25 international destinations and operates 2,800+ flights weekly. It owns more than 50% of the domestic passenger and cargo market share.  It  has direct flights to Shanghai, flights to Guangzhou and flights to Xiamen from Manila, which can be reached from all over the network. Cebu Pacific’s flight to China has options for hot meals and baggage allowance of up to 40 kilos and utilizes Cebu Pacific’s fleet of brand-new Airbus A320 aircraft. The airline regularly promotes China travels, not just with promo fares from the Philippines, but also with connecting flights to Hong Kong, flights to Sydney, flights to Tokyo, and flights to Bangkok, among others. With its seat sales, discount tickets and promos, Cebu Pacific’s affordable  flights to China makes travel easy and convenient for the Chinese as well as the international travellers.

From the last quarter of 2016 to February 2017, more than 10 Chinese airlines applied for more than 40 routes from China to Philippines Kalibo and Cebu. The Philippines-China tourism industry is booming giving rise to severe competition levels at the same time. Provisions of better service and products as well as sturdy brand awareness is becoming more important than ever.

Digital Crew understands a country’s marketing taste, guidelines, laws with the help of a multilingual team spread across the countries. Their strategic partnerships with Chinese business partners like Alibaba, Baidu and Tencent have enabled them to build a strong hold over businesses in China.

They have successfully bridged communication and cultural gaps with the right strategy direction, planning, media buying and social media engagement. They are winners of NSW business awards 2017, Westpac Business of Tomorrow 2018, Australia-China business awards 2017 along with being finalists for the ACBA awards in 2017 & 2018 for excelling in business innovation and creative industries.


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