5 Chinese Digital Marketing Myths Busted

5 Chinese Digital Marketing Myths Busted

Successful marketing to China requires knowing what Chinese buyers want and need, as well as ‘getting’ their culture and mindset. Without this basis, your efforts could be in vain. But there are a number of misconceptions that exist about the Chinese market. We dispel five common myths, and outline what…

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Breaking into the Chinese Wine Market

Breaking into the Chinese Wine Market

Exporting to China offers growth potential for Australian wine brands, but the key to success is understanding the Chinese market and how to target your marketing to appeal to consumers. Why consider exporting to China? China is the fifth largest wine consumer in the world, according to the International Organisation…

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