A Quick Guide to Online Video Marketing in China

A Quick Guide to Online Video Marketing in China

Digital marketers should not overlook the value of branded online video to their audiences. Much as YouTube experiences huge popularity here, China’s video platforms such as Youku and Baidu Video do so amongst local populations –particularly those of the younger demographic. Online video has also been displacing television ads, according…

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3 Top Tips to Enhance Customer Experience in China

3 Top Tips to Enhance Customer Experience in China

Providing a positive experience for your customers is vital for generating repeat custom and for garnering new interest in your brand. This has become particularly pertinent in China, where competition has become stronger, incomes are rapidly rising (at least in some regions), and customers are becoming more sophisticated, and developing…

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How Quality Can Trump Quantity on Social Media

How Quality Can Trump Quantity on Social Media

Some commentators consider that the frenzy of social media seems to have peaked. Certainly, many businesses are finding that localised content sharing and building quality connections and communities is proving more valuable than acquiring a mass following and huge numbers of likes. Having too many followers can also make it…

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