Guide to Setting Up WeChat E-Commerce in China

Guide to Setting Up WeChat E-Commerce in China

It’s no secret that the WeChat messaging platform has become huge in China, boasting nearly a billion monthly active users who are increasingly integrating WeChat into their everyday lives. Digital marketers and e-tailers operating in China should seriously consider incorporating WeChat into their marketing and selling strategies. Here are five…

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A Quick Guide to Online Video Marketing in China

A Quick Guide to Online Video Marketing in China

Digital marketers should not overlook the value of branded online video to their audiences. Much as YouTube experiences huge popularity here, China’s video platforms such as Youku and Baidu Video do so amongst local populations –particularly those of the younger demographic. Online video has also been displacing television ads, according…

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3 Top Tips to Enhance Customer Experience in China

3 Top Tips to Enhance Customer Experience in China

Providing a positive experience for your customers is vital for generating repeat custom and for garnering new interest in your brand. This has become particularly pertinent in China, where competition has become stronger, incomes are rapidly rising (at least in some regions), and customers are becoming more sophisticated, and developing…

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