7 Differences Between Baidu and Google SEO

7 Differences Between Baidu and Google SEO

If you’ve ever mastered a particular skill only to find it doesn’t work the same way in a different context and setting, you will have some understanding of what we mean when we say that optimising a site for Chinese search giant Baidu is just not the same as it…

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Top Tips for Optimising Your Website for Baidu

Top Tips for Optimising Your Website for Baidu

Baidu currently dominates the search engine market in China, with a share of around 70%. This means that businesses involved in digital marketing to China should give serious attention to how to best optimise their websites for this popular search engine. Optimising a site for Baidu helps to make it…

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3 Top Tips to Enhance Customer Experience in China

3 Top Tips to Enhance Customer Experience in China

Providing a positive experience for your customers is vital for generating repeat custom and for garnering new interest in your brand. This has become particularly pertinent in China, where competition has become stronger, incomes are rapidly rising (at least in some regions), and customers are becoming more sophisticated, and developing…

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How Quality Can Trump Quantity on Social Media

How Quality Can Trump Quantity on Social Media

Some commentators consider that the frenzy of social media seems to have peaked. Certainly, many businesses are finding that localised content sharing and building quality connections and communities is proving more valuable than acquiring a mass following and huge numbers of likes. Having too many followers can also make it…

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