The Mid-Autumn Festival: What Marketers Need to Know

The Mid-Autumn Festival: What Marketers Need to Know

Asia’s Mid-Autumn Festival, a lunar festival celebrating the autumn harvest, is synonymous with mooncakes. Usually marked with the characters meaning “harmony” or “longevity”, these soft cakes are given as gifts, and are increasingly a mark of status in China. Beautifully wrapped and expensively produced in a growing range of flavours,…

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