Both live-streaming and KOL marketing are hot trends in China, and many brands are finding ways of combining both through Douyin – China’s fastest growing short video app. Douyin is a social network that can be used for live streamlining and creating short music videos with effects. It started out…
While TV ad spending still dominates in China, this is expected to shift within the next few years, with market commentators expecting digital video to overtake TV by 2021. According to eMarketer, digital video ad spending is expected to reach $64 billion ($US50.3 billion) in 2017, with nearly three-quarters of…
Digital marketers in China should be very interested in Alibaba’s new Uni Marketing program – a suite of apps that gather and analyse data on its 450 million active users. The suite of programs captures and analyses live data from across Alibaba’s platforms, and organises it into structures that brands…
China’s Government has recently introduced new cyber security laws focused on privacy and on the movement of data out of China. The laws also target online content that is considered to breach the core values of socialism. As a result, more than 60 social media accounts on WeChat and Weibo…
Users on WeChat are showing a reduced propensity for opening posts and a preference towards other types of content such as short videos. With this in mind, you may need to optimise and enhance your WeChat content to help keep your users engaged and interested, and prevent them from getting…
Programmatic advertising is big in the west, dominated by the likes of Google’s DoubleClick Ad Exchange – a big digital marketplace where advertisers can purchase advertising space. But in China, programmatic advertising is quite different again – and this is something that China digital advertisers and marketers need to be…
WeChat is considered a ‘must have’ app for Chinese netizens. As at Q1 in 2017, there were 938 billion monthly active users on the app – more than 90% of whom live in China itself. While WeChat may not yet have caught on globally, digital marketers should not ignore the…
E-commerce in China might have just entered into a new dimension with the introduction of virtual reality (VR) technology, which shifts the experience from 2D to 3D, and virtually transports consumers across the globe to browse their favourite stores. Consumers get first taste of VR shopping VR shopping was kicked…
The video editing app Meipai has been nicknamed ‘Instagram for video’ by Facebook’s chief product officer – most likely because it enables users to be creative and express themselves in the way Instagram does, except in video format. It’s also pretty easy to use – you can use the app…
The Dragon Boat Festival is a traditional holiday on the Chinese calendar, and like many Chinese festivals, the giving of gifts is a key part of the celebrations. Tapping into China’s gifting culture can help foster business relationships, and also provide a great marketing opportunity for brands. Here’s how you…
