Digital Crew
  • Home
  • English Marketing
    • SEO
    • Pay Per Click
    • Conversion Optimisation
    • Content Marketing
    • Social Media
  • Chinese Marketing
    • Chinese Baidu SEO
    • Chinese Baidu SEM
    • WeChat
    • Chinese Content Localisation
  • About
    • Resources
    • Jobs
      • Chinese Digital Marketing Account Manager
      • Chinese SEO and SEM Specialist
  • Blog
  • Contact

marketing

Digital Crew Blog marketing
How Brands Use Douyin with KOLs to Reach Gen Z Consumers

How Brands Use Douyin with KOLs to Reach Gen Z Consumers

  • 10 April, 2018
  • Insight & Analysis
  • 0 Comments

Both live-streaming and KOL marketing are hot trends in China, and many brands are finding ways of combining both through Douyin – China’s fastest growing short video app. Douyin is a social network that can be used for live streamlining and creating short music videos with effects. It started out…

Read more→
Digital Video Advertising is On-Track to Beat TV by 2021

Digital Video Advertising is On-Track to Beat TV by 2021

  • 3 October, 2017
  • Digital Marketing
  • 0 Comments

While TV ad spending still dominates in China, this is expected to shift within the next few years, with market commentators expecting digital video to overtake TV by 2021. According to eMarketer, digital video ad spending is expected to reach $64 billion ($US50.3 billion) in 2017, with nearly three-quarters of…

Read more→
Why Marketers Must Pay Attention to Alibaba’s Uni Marketing

Why Marketers Must Pay Attention to Alibaba’s Uni Marketing

  • 15 August, 2017
  • Digital Marketing
  • 0 Comments

Digital marketers in China should be very interested in Alibaba’s new Uni Marketing program – a suite of apps that gather and analyse data on its 450 million active users. The suite of programs captures and analyses live data from across Alibaba’s platforms, and organises it into structures that brands…

Read more→
Social Media Crackdown Could Impact China’s Luxury Brands

Social Media Crackdown Could Impact China’s Luxury Brands

  • 8 August, 2017
  • Social Media
  • 0 Comments

China’s Government has recently introduced new cyber security laws focused on privacy and on the movement of data out of China. The laws also target online content that is considered to breach the core values of socialism. As a result, more than 60 social media accounts on WeChat and Weibo…

Read more→
What Social Media Users in China Want from WeChat Content

What Social Media Users in China Want from WeChat Content

  • 18 July, 2017
  • Social Media
  • 0 Comments

Users on WeChat are showing a reduced propensity for opening posts and a preference towards other types of content such as short videos. With this in mind, you may need to optimise and enhance your WeChat content to help keep your users engaged and interested, and prevent them from getting…

Read more→
Programmatic Advertising in China: What You Need to Know

Programmatic Advertising in China: What You Need to Know

  • 19 June, 2017
  • Digital Marketing
  • 0 Comments

Programmatic advertising is big in the west, dominated by the likes of Google’s DoubleClick Ad Exchange – a big digital marketplace where advertisers can purchase advertising space. But in China, programmatic advertising is quite different again – and this is something that China digital advertisers and marketers need to be…

Read more→
Guide to Understanding Chinese Customer Behaviour on WeChat

Guide to Understanding Chinese Customer Behaviour on WeChat

  • 12 June, 2017
  • Social Media
  • 0 Comments

WeChat is considered a ‘must have’ app for Chinese netizens. As at Q1 in 2017, there were 938 billion monthly active users on the app – more than 90% of whom live in China itself. While WeChat may not yet have caught on globally, digital marketers should not ignore the…

Read more→
VR Shopping in China – Is This the Future of Online Retail?

VR Shopping in China – Is This the Future of Online Retail?

  • 30 May, 2017
  • Digital Marketing
  • 0 Comments

E-commerce in China might have just entered into a new dimension with the introduction of virtual reality (VR) technology, which shifts the experience from 2D to 3D, and virtually transports consumers across the globe to browse their favourite stores. Consumers get first taste of VR shopping VR shopping was kicked…

Read more→
A Guide to Meipai: China’s Top Video Messaging App

A Guide to Meipai: China’s Top Video Messaging App

  • 23 May, 2017
  • Social Media
  • 0 Comments

The video editing app Meipai has been nicknamed ‘Instagram for video’ by Facebook’s chief product officer – most likely because it enables users to be creative and express themselves in the way Instagram does, except in video format. It’s also pretty easy to use – you can use the app…

Read more→
The Dragon Boat Festival and China’s Gifting Culture

The Dragon Boat Festival and China’s Gifting Culture

  • 2 May, 2017
  • Insight & Analysis
  • 0 Comments

The Dragon Boat Festival is a traditional holiday on the Chinese calendar, and like many Chinese festivals, the giving of gifts is a key part of the celebrations. Tapping into China’s gifting culture can help foster business relationships, and also provide a great marketing opportunity for brands. Here’s how you…

Read more→
  • 1
  • 2
  • 3
Categories
  • Content Marketing
  • Digital Marketing
  • Events
  • Insight & Analysis
  • Marketing
  • SEO
  • Short posts
  • Social Media
  • Summit
Recent Posts
  • How Brands Use Douyin with KOLs to Reach Gen Z Consumers
  • How could brands benefit from the fastest growing App Douyin in China?
  • Alibaba’s Blend of Online and Offline Transforming Retail
  • The ABC Index Report Event 2018
  • How China is Seeking to Overtake the US in the AI Field
Tags
advertising alibaba b2b marketing Baidu baidu ppc Baidu SEO china China market china marketing chinese b2b Chinese consumers Chinese content creation Chinese digital marketing chinese e-commerce Chinese festivals chinese market Chinese marketing Chinese online shopping Chinese SEO Chinese social media Chinese tourists content marketing e-commerce entering china market free trade agreement Google marketing mobile mobile marketing Multilingual Digital Marketing online marketing property marketing Ranking on Baidu Remarketing seo SEO in Chinese social media social media marketing social traffic Taobao Tmall wechat Weibo wine marketing yahoo
Ophenia Liang - co-founder of Digital Crew Ophenia Liang
Ophenia is the Co-founder & Director of Digital Crew. She has versatile marketing skills from her academic and practical experience .She is an experienced practitioner in Chinese marketing, from strategic planning to execution and evaluation. Read More

Facebook | Twitter | LinkedIn
What we do
Chinese Marketing
Chinese Social Media
Chinese SEM
Chinese SEO
Chinese Content Localisation
English SEO
English Pay Per Click
Conversion Optimisation
Who are we?
Digital Crew is a collective of seasoned multilingual digital marketers who have come together to practice their marketing beliefs and apply commercially tested digital marketing concepts across different cultures.

Working across Chinese, Japanese, English, Hindi and more, our practice includes Digital Strategy, SEO, SEM, Content Marketing, Social Media and anything digital.

Follow Us on WeChat
Recent Posts
  • How Brands Use Douyin with KOLs to Reach Gen Z Consumers
  • How could brands benefit from the fastest growing App Douyin in China?
  • Alibaba’s Blend of Online and Offline Transforming Retail
  • The ABC Index Report Event 2018
  • How China is Seeking to Overtake the US in the AI Field
Contact

Phone: +61 2 8964 6936
              +61 2 8581 5474
Email: hello@digitalcrew.com.au

Digital Crew Pty. Ltd.
Suite 202
59-61 Marlborough Street

Surry Hills NSW 2010
Australia
ABN 52 601 499 594

Digital Crew Melbourne
Level 2
520 Bourke Street

Melbourne VIC 3000
Australia

Digital Crew Hong Kong
Rm. 19C, Lockhart Ctr.
301-307 Lockhart Rd.

Wan Chai
Hong Kong

Digital Crew Guangzhou
Phone: +86 20 8073 9519
1912-B12
Zhongzhou Trading Center
1088 XinGangDong Rd.

Haizhu District
Guangzhou, China

Digital Crew Tokyo
Sagami Bldg 2nd floor
7-13-6 Ginza

Chuo-ku
Tokyo, Japan 104-0061

Digital Crew Inc.
Phone: +1 64 6475 2101
Suite E254
244 Fifth Avenue

New York
N.Y., USA 10001

Digital Crew
Phone: +91-8433893098
WorkAmp Estate
3rd Floor, B-Block, Shah Industrial Estate

Saki Vihar Road, Andheri(E)
Mumbai – 400072, India
Copyright Digital Crew Pty. Ltd. 2009 - 2017 - All Rights Reserved
>