The Rise of Chinese International Tourism

The Rise of Chinese International Tourism

Chinese travellers are heading overseas in greater numbers than ever, with its growing middle class accounting for an uptick in tourism across the globe. In 2012, Chinese travellers became the world’s biggest spenders, injecting more than $102 billion into the global tourism economy, reports the New Yorker. Chinese tourists took…

Read more
How to Market to Chinese Tourists

How to Market to Chinese Tourists

Tourism from China is big business. Government figures show there were 761,400 Chinese visitors to Australia in the 2013-14 financial year, and they provided a big boost to our economy, spending $5.3 billion. With Australia being actively promoted as a tourist destination, these numbers can be expected to increase in…

Read more