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Social Media Crackdown Could Impact China’s Luxury Brands

Social Media Crackdown Could Impact China’s Luxury Brands

  • 8 August, 2017
  • Social Media
  • 0 Comments

China’s Government has recently introduced new cyber security laws focused on privacy and on the movement of data out of China. The laws also target online content that is considered to breach the core values of socialism. As a result, more than 60 social media accounts on WeChat and Weibo…

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Could Short Videos be the Future of Marketing in China?

Could Short Videos be the Future of Marketing in China?

  • 25 July, 2017
  • Insight & Analysis
  • 0 Comments

The short video entertainment industry in China is gaining momentum – particularly as attention spans grow shorter, and people become more time-poor. The interest in short video viewing has been facilitated in China by upgrades to local communication networks, and growth in the use of mobile internet. Viewers of short…

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What Social Media Users in China Want from WeChat Content

What Social Media Users in China Want from WeChat Content

  • 18 July, 2017
  • Social Media
  • 0 Comments

Users on WeChat are showing a reduced propensity for opening posts and a preference towards other types of content such as short videos. With this in mind, you may need to optimise and enhance your WeChat content to help keep your users engaged and interested, and prevent them from getting…

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Guide to Understanding Chinese Customer Behaviour on WeChat

Guide to Understanding Chinese Customer Behaviour on WeChat

  • 12 June, 2017
  • Social Media
  • 0 Comments

WeChat is considered a ‘must have’ app for Chinese netizens. As at Q1 in 2017, there were 938 billion monthly active users on the app – more than 90% of whom live in China itself. While WeChat may not yet have caught on globally, digital marketers should not ignore the…

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How New WeChat Search Feature May Impact Digital Advertisers

How New WeChat Search Feature May Impact Digital Advertisers

  • 6 June, 2017
  • Digital Marketing
  • 0 Comments

WeChat, the Chinese social platform owned by Tencent, currently ranks top amongst mobile app users in China. This is largely due to the wide range of services it offers – from quick payments and m-commerce to vacation and restaurant bookings and plenty more as well. This approach helps to ensure…

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A Guide to Meipai: China’s Top Video Messaging App

A Guide to Meipai: China’s Top Video Messaging App

  • 23 May, 2017
  • Social Media
  • 0 Comments

The video editing app Meipai has been nicknamed ‘Instagram for video’ by Facebook’s chief product officer – most likely because it enables users to be creative and express themselves in the way Instagram does, except in video format. It’s also pretty easy to use – you can use the app…

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How WeChat Helps Chinese Investors Buy Overseas Property

How WeChat Helps Chinese Investors Buy Overseas Property

  • 10 May, 2017
  • Digital Marketing
  • 0 Comments

According to some operators in the property game, WeChat can provide an awesome opportunity for marketing and selling property to investors in China. This might be especially the case with the recent growth of the upper middle classes in China, and considering how owning foreign property can confer status as…

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Baidu Maps to Extend its Services Across the Globe

Baidu Maps to Extend its Services Across the Globe

  • 5 January, 2017
  • Digital Marketing
  • 0 Comments

China’s number one desktop and mobile mapping service, Baidu Maps, is expanding to more than 100 new countries in an effort to move from a largely local to a more global provider. This move should enable Baidu Maps to provide mapping services to China’s outbound tourists in their own languages,…

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Top Tips for Enhancing Your Content for Baidu

Top Tips for Enhancing Your Content for Baidu

  • 19 December, 2016
  • Insight & Analysis
  • 0 Comments

With Baidu having close to an 80% market share, optimising for this powerful search engine is essential for competitiveness in the Chinese digital marketing landscape. Content is at the heart of Baidu optimisation. Creating great content can help you rank well, get noticed by your target market, and engage with…

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Mobile Advertising in China: What You Need to Know

Mobile Advertising in China: What You Need to Know

  • 28 November, 2016
  • Digital Marketing
  • 0 Comments

According to research company eMarketer, expenditure on mobile advertising in China exceeded that of desktop for the first time in 2015 – rising from 31% of all digital advertising in 2014 to 51% a year later. Mobile advertising is also tipped to increase to almost 80% of digital ad spending…

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Recent Posts
  • How Brands Use Douyin with KOLs to Reach Gen Z Consumers
  • How could brands benefit from the fastest growing App Douyin in China?
  • Alibaba’s Blend of Online and Offline Transforming Retail
  • The ABC Index Report Event 2018
  • How China is Seeking to Overtake the US in the AI Field
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Ophenia Liang - co-founder of Digital Crew Ophenia Liang
Ophenia is the Co-founder & Director of Digital Crew. She has versatile marketing skills from her academic and practical experience .She is an experienced practitioner in Chinese marketing, from strategic planning to execution and evaluation. Read More

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What we do
Chinese Marketing
Chinese Social Media
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Conversion Optimisation
Who are we?
Digital Crew is a collective of seasoned multilingual digital marketers who have come together to practice their marketing beliefs and apply commercially tested digital marketing concepts across different cultures.

Working across Chinese, Japanese, English, Hindi and more, our practice includes Digital Strategy, SEO, SEM, Content Marketing, Social Media and anything digital.

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Recent Posts
  • How Brands Use Douyin with KOLs to Reach Gen Z Consumers
  • How could brands benefit from the fastest growing App Douyin in China?
  • Alibaba’s Blend of Online and Offline Transforming Retail
  • The ABC Index Report Event 2018
  • How China is Seeking to Overtake the US in the AI Field
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