China’s Government has recently introduced new cyber security laws focused on privacy and on the movement of data out of China. The laws also target online content that is considered to breach the core values of socialism. As a result, more than 60 social media accounts on WeChat and Weibo…
The short video entertainment industry in China is gaining momentum – particularly as attention spans grow shorter, and people become more time-poor. The interest in short video viewing has been facilitated in China by upgrades to local communication networks, and growth in the use of mobile internet. Viewers of short…
Users on WeChat are showing a reduced propensity for opening posts and a preference towards other types of content such as short videos. With this in mind, you may need to optimise and enhance your WeChat content to help keep your users engaged and interested, and prevent them from getting…
WeChat is considered a ‘must have’ app for Chinese netizens. As at Q1 in 2017, there were 938 billion monthly active users on the app – more than 90% of whom live in China itself. While WeChat may not yet have caught on globally, digital marketers should not ignore the…
WeChat, the Chinese social platform owned by Tencent, currently ranks top amongst mobile app users in China. This is largely due to the wide range of services it offers – from quick payments and m-commerce to vacation and restaurant bookings and plenty more as well. This approach helps to ensure…
The video editing app Meipai has been nicknamed ‘Instagram for video’ by Facebook’s chief product officer – most likely because it enables users to be creative and express themselves in the way Instagram does, except in video format. It’s also pretty easy to use – you can use the app…
According to some operators in the property game, WeChat can provide an awesome opportunity for marketing and selling property to investors in China. This might be especially the case with the recent growth of the upper middle classes in China, and considering how owning foreign property can confer status as…
China’s number one desktop and mobile mapping service, Baidu Maps, is expanding to more than 100 new countries in an effort to move from a largely local to a more global provider. This move should enable Baidu Maps to provide mapping services to China’s outbound tourists in their own languages,…
With Baidu having close to an 80% market share, optimising for this powerful search engine is essential for competitiveness in the Chinese digital marketing landscape. Content is at the heart of Baidu optimisation. Creating great content can help you rank well, get noticed by your target market, and engage with…
According to research company eMarketer, expenditure on mobile advertising in China exceeded that of desktop for the first time in 2015 – rising from 31% of all digital advertising in 2014 to 51% a year later. Mobile advertising is also tipped to increase to almost 80% of digital ad spending…
