A Quick Guide to Online Video Marketing in China

A Quick Guide to Online Video Marketing in China

Digital marketers should not overlook the value of branded online video to their audiences. Much as YouTube experiences huge popularity here, China’s video platforms such as Youku and Baidu Video do so amongst local populations –particularly those of the younger demographic. Online video has also been displacing television ads, according…

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7 Differences Between Baidu and Google SEO

7 Differences Between Baidu and Google SEO

If you’ve ever mastered a particular skill only to find it doesn’t work the same way in a different context and setting, you will have some understanding of what we mean when we say that optimising a site for Chinese search giant Baidu is just not the same as it…

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Top Tips for Optimising Your Website for Baidu

Top Tips for Optimising Your Website for Baidu

Baidu currently dominates the search engine market in China, with a share of around 70%. This means that businesses involved in digital marketing to China should give serious attention to how to best optimise their websites for this popular search engine. Optimising a site for Baidu helps to make it…

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