4 Reasons to Have a Multilingual Website

4 Reasons to Have a Multilingual Website

When it comes to purchasing decisions, it’s no surprise that people are likely to respond more favourably to marketing messages in their native language, even if they speak more than one. If you’re marketing to China, it’s important to consider having a multilingual website as part of your strategy. Here…

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Doing B2B Marketing the Chinese Way

Doing B2B Marketing the Chinese Way

As you might expect, B2B marketing operates differently in China than it does in the west. Successful B2B marketing in China involves understanding not only how the various markets and regulatory frameworks operate, but also appreciating the values that matter to business people in China. Westerners can get this wrong…

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