Top Tips for Optimising Your Website for Baidu

Top Tips for Optimising Your Website for Baidu

Baidu currently dominates the search engine market in China, with a share of around 70%. This means that businesses involved in digital marketing to China should give serious attention to how to best optimise their websites for this popular search engine. Optimising a site for Baidu helps to make it…

Read more
4 Reasons to Have a Multilingual Website

4 Reasons to Have a Multilingual Website

When it comes to purchasing decisions, it’s no surprise that people are likely to respond more favourably to marketing messages in their native language, even if they speak more than one. If you’re marketing to China, it’s important to consider having a multilingual website as part of your strategy. Here…

Read more
The Surprising Story Behind Baidu

The Surprising Story Behind Baidu

Baidu is a massive internet company that you might naturally associate exclusively with China, but its origins may actually surprise you. Here’s a look at how Baidu started, and a number of other interesting facts about the company. Baidu’s beginnings Baidu was founded in China in the year 2000, but…

Read more
Baidu Pay Per Click (PPC) Basics

Baidu Pay Per Click (PPC) Basics

With Baidu one of the top-ranked sites in the world, and a veritable powerhouse in China, a targeted Baidu pay per click campaign is an essential part optimising your business’s success in the Chinese market. Like Google AdWords, Baidu offers a sophisticated marketing platform for advertisers called Baidu Phoenix Nest.…

Read more
Baidu Search Advertising: A Brief Guide

Baidu Search Advertising: A Brief Guide

Pay per click (PPC) advertising is a tried and tested form of marketing that has been proven to help businesses the world over expand their reach, drive traffic to their sites, and increase their online and offline sales. In Australia, Google and Facebook are among the most popular platforms for…

Read more
  • 1
  • 2