Baidu Pay Per Click (PPC) Basics

Baidu Pay Per Click (PPC) Basics

With Baidu one of the top-ranked sites in the world, and a veritable powerhouse in China, a targeted Baidu pay per click campaign is an essential part optimising your business’s success in the Chinese market. Like Google AdWords, Baidu offers a sophisticated marketing platform for advertisers called Baidu Phoenix Nest.…

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Baidu Search Advertising: A Brief Guide

Baidu Search Advertising: A Brief Guide

Pay per click (PPC) advertising is a tried and tested form of marketing that has been proven to help businesses the world over expand their reach, drive traffic to their sites, and increase their online and offline sales. In Australia, Google and Facebook are among the most popular platforms for…

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