Does revenue from Chinese customers make up a significant portion of your overall business revenue? Are you wondering whether it is worth your while to create a specific Chinese website to target your Chinese consumers, or whether your main website is sufficient? If you are serious about appealing to Chinese consumers, creating a Chinese website, or even a microsite, will get you off to a great start.

Why do I need a Chinese website?

Do you remember a few years ago when mobile first started to become popular? Even though mobile customers may have only been around 20% of your total website traffic at that time, did you, like most businesses, make sure you had a responsive website to cater for them?

Traffic from China might make up a relatively small portion of your overall traffic now, but if you want to make sure you are maximising your conversions and increasing your appeal to this growing market, a specific website tailored for them is essential.

As well as the obvious language differences, Chinese consumers have different preferences when it comes to website design. A specific Chinese-based website will show them that you are serious about catering to their needs, and give you a chance to really stand out and produce tailored, localised content.

What should I think about when creating a Chinese website?

If you are going to go to the trouble of creating a Chinese website, you want to make sure it’s getting the best possible results. In order for that to happen you will have to take a few things into consideration:

  • Content. A straightforward translation of your Australian content isn’t going to cut it for a Chinese audience. For the maximum appeal, you will need to create specific, tailored and targeted content that is relevant and localised.
  • Design. Design preferences are different in China, and for maximum visual appeal this should be taken into consideration. Its best to choose a designer who has experience in the Chinese market and who can help create a site that will really make you stand out from the crowd.
  • Domain. If you’re targeting customers in China, a .cn domain name is best. You will need to register your company in China for this, but it’s worth it, as it will provide easy access to your target market. If you are appealing to Chinese consumers outside China, an external domain will be fine.
  • Marketing. Just like an Australian site, you will need to market your site to search engines and social media platforms in China. This is quite different to online marketing in Australia so you will need to create a specific Chinese focused marketing plan

At Digital Crew, we specialise in marketing online to China and can help you create and market a Chinese website that will appeal to your target market. Contact us today to find out how we can help you.

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