A Guide to WeChat Official Accounts and How to Get Them

A Guide to WeChat Official Accounts and How to Get Them

WeChat’s extreme popularity makes it an important platform for digital marketing in China. Currently, the app has over 900 million monthly active users in China, and is utilised for many day-to-day functions – travel bookings, m-commerce, bill payments, reading/sharing of content and more. If you’re marketing to Chinese audiences, you…

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How Quality Can Trump Quantity on Social Media

How Quality Can Trump Quantity on Social Media

Some commentators consider that the frenzy of social media seems to have peaked. Certainly, many businesses are finding that localised content sharing and building quality connections and communities is proving more valuable than acquiring a mass following and huge numbers of likes. Having too many followers can also make it…

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8 Tips for Expanding Your Business into China

8 Tips for Expanding Your Business into China

If you are considering taking your business into China, you need to be aware of some of the vast differences that abound between our two countries in terms of language, culture, marketing and business etiquette. While it might not be possible to be prepared for absolutely everything that might occur,…

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