How Quality Can Trump Quantity on Social Media

How Quality Can Trump Quantity on Social Media

Some commentators consider that the frenzy of social media seems to have peaked. Certainly, many businesses are finding that localised content sharing and building quality connections and communities is proving more valuable than acquiring a mass following and huge numbers of likes. Having too many followers can also make it…

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8 Tips for Expanding Your Business into China

8 Tips for Expanding Your Business into China

If you are considering taking your business into China, you need to be aware of some of the vast differences that abound between our two countries in terms of language, culture, marketing and business etiquette. While it might not be possible to be prepared for absolutely everything that might occur,…

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Brief Guide to Aussie Brand Advertising on WeChat

Brief Guide to Aussie Brand Advertising on WeChat

WeChat’s growth in popularity (it has around 650 million active users) makes it potentially a great option for digital marketing to China. It may also be increasingly attractive now that it has more widely rolled out its ad feature ‘Moments’ – a self-service style of advertising somewhat similar to Facebook’s…

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