How to Get Your Company Website Verified by Baidu

How to Get Your Company Website Verified by Baidu

Baidu and Google search engines operate using many of the same principles. For example, you need to have a trustworthy website with unique quality content in order to rank well on either. Both also produce organic search results and those that are paid for through various types of advertising –…

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Have You Heard of Mixpanel Analytics?

Have You Heard of Mixpanel Analytics?

Pioneering US merchant John Wanamaker was once quoted as saying: “Half the money I spend on advertising is wasted, the trouble is I don’t know which half!” Mr Wanamaker, who opened his first department store in 1876, certainly didn’t have the benefit of the digital tools we have today for…

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7 Differences Between Baidu and Google SEO

7 Differences Between Baidu and Google SEO

If you’ve ever mastered a particular skill only to find it doesn’t work the same way in a different context and setting, you will have some understanding of what we mean when we say that optimising a site for Chinese search giant Baidu is just not the same as it…

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Top Tips for Optimising Your Website for Baidu

Top Tips for Optimising Your Website for Baidu

Baidu currently dominates the search engine market in China, with a share of around 70%. This means that businesses involved in digital marketing to China should give serious attention to how to best optimise their websites for this popular search engine. Optimising a site for Baidu helps to make it…

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What Baidu’s Changes Could Mean for Advertisers

What Baidu’s Changes Could Mean for Advertisers

In a significant shake-up, Chinese search giant Baidu has changed its online advertising formats. The changes, implemented in May, will impact the way search results are displayed and the way many businesses market using Baidu. We take a look at the changes, and what they might mean for businesses. What…

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Does Your Business Need Multilingual SEO Services?

Does Your Business Need Multilingual SEO Services?

If you were to personally visit another country to market your brand and sell your products, you would expect to familiarise yourself with local customs, marketing and sales techniques, and government rules and regulations. These same principles also apply to digital marketing. Multilingual SEO is a key part of this.…

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Has Your Website Got Too Much Copy for its Own Good?

Has Your Website Got Too Much Copy for its Own Good?

Optimising your website for search engines is good for attracting visitors, but may not be effective if your site’s copy is not helping to convert them into customers once they are there. You might liken this to having a bricks-and-mortar shop that is attractive enough to entice people in to…

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5 Chinese Digital Marketing Myths Busted

5 Chinese Digital Marketing Myths Busted

Successful marketing to China requires knowing what Chinese buyers want and need, as well as ‘getting’ their culture and mindset. Without this basis, your efforts could be in vain. But there are a number of misconceptions that exist about the Chinese market. We dispel five common myths, and outline what…

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