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How Brands Use Douyin with KOLs to Reach Gen Z Consumers

How Brands Use Douyin with KOLs to Reach Gen Z Consumers

  • 10 April, 2018
  • Insight & Analysis
  • 0 Comments

Both live-streaming and KOL marketing are hot trends in China, and many brands are finding ways of combining both through Douyin – China’s fastest growing short video app. Douyin is a social network that can be used for live streamlining and creating short music videos with effects. It started out…

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How could brands benefit from the fastest growing App Douyin in China?

  • 4 April, 2018
  • Events
  • 0 Comments

Douyin conducted Annual Marketing Summit in Shanghai on 3rd April 2018 in afternoon. It was a very low profile Marking Summit since only around 10 media companies were being invited. And the other 900 seats were occupied by all the brand owners who have early booked. The sole purpose of…

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Recent Posts
  • How Brands Use Douyin with KOLs to Reach Gen Z Consumers
  • How could brands benefit from the fastest growing App Douyin in China?
  • Alibaba’s Blend of Online and Offline Transforming Retail
  • The ABC Index Report Event 2018
  • How China is Seeking to Overtake the US in the AI Field
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Ophenia Liang - co-founder of Digital Crew Ophenia Liang
Ophenia is the Co-founder & Director of Digital Crew. She has versatile marketing skills from her academic and practical experience .She is an experienced practitioner in Chinese marketing, from strategic planning to execution and evaluation. Read More

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What we do
Chinese Marketing
Chinese Social Media
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Who are we?
Digital Crew is a collective of seasoned multilingual digital marketers who have come together to practice their marketing beliefs and apply commercially tested digital marketing concepts across different cultures.

Working across Chinese, Japanese, English, Hindi and more, our practice includes Digital Strategy, SEO, SEM, Content Marketing, Social Media and anything digital.

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Recent Posts
  • How Brands Use Douyin with KOLs to Reach Gen Z Consumers
  • How could brands benefit from the fastest growing App Douyin in China?
  • Alibaba’s Blend of Online and Offline Transforming Retail
  • The ABC Index Report Event 2018
  • How China is Seeking to Overtake the US in the AI Field
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