The ABC Index Report Event 2018

The ABC Index Report Event 2018

March 2018 Global multilingual Digital Marketing Consultancy Digital Crew launched the ABC (Australian Brands in China) Index Report 2018 in Melbourne and Sydney, with Alibaba and Alibaba Cloud as the event sponsors. This inaugural report is the only research that monitors the “health” of Australian brands in China. With the…

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Guide to Setting Up WeChat E-Commerce in China

Guide to Setting Up WeChat E-Commerce in China

It’s no secret that the WeChat messaging platform has become huge in China, boasting nearly a billion monthly active users who are increasingly integrating WeChat into their everyday lives. Digital marketers and e-tailers operating in China should seriously consider incorporating WeChat into their marketing and selling strategies. Here are five…

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Why M-Commerce is Taking China by Storm

Why M-Commerce is Taking China by Storm

Since 2015, China’s online consumers have been making more purchases through mobile devices than through desktop. The popularity of m-commerce in China has been continuing ever since, and doesn’t look like slowing down any time soon. According to KPMG predictions, China’s consumers will be spending more than $1.4 trillion per…

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