Want to Attract More Chinese Tourists?

Want to Attract More Chinese Tourists?

An increasing number of China’s citizens – particularly those who are part of the country’s growing affluent middle classes – have been travelling abroad in recent years. Chinese travellers really like to make the most of opportunities for international travel, and are looking for new experiences and desirable products while…

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10 Tips for Effective Content Marketing in China

10 Tips for Effective Content Marketing in China

In China, good relationships and authenticity are vital in business. Content marketing provides a great opportunity to connect with customers, and to communicate your business’s integrity and value. Here’s how. What exactly is content marketing? The Content Marketing Institute describes it as a “strategic marketing approach focused on creating and…

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